Toyota chairman Akio Toyoda predicts that electric vehicles will never surpass a 30-percent market share, no matter how much the tech advances. But even if he’s right, millions of customers will still buy cars without combustion engines, so why leave that market untapped? The Japanese automaker is finally getting its act together by attempting to claim a piece of the EV pie. It has three models in Europe, with three more coming by late 2026.
During the Kenshiki forum in Brussels, Toyota rolled out the C-HR+ alongside an updated bZ4X, the small Urban Cruiser, and a tiny FT-Me city car. Although it didn’t disclose the identities of the future EVs, it’s obvious one of them will be a pickup. Without any details, all we can do is speculate. Perhaps it’s a production version of the EPU concept. The truck was unveiled in October 2023 as a five-seat midsize model with a monocoque, dual-cab body measuring 200 inches (5070) millimeters long, 75.1 inches (1910 millimeters wide, and 67.3 inches (1710 millimeters) tall.
Toyota already sells a Hilux Revo BEV in certain markets, but it’s likely not the truck teased here. The upcoming model appears to be a dual cab, whereas the electric Hilux skips the rear doors. We’re also ruling out the IMV 0 since that one, too, has a single-cab layout and is smaller. Toyota has also been teasing a Tacoma-esque electric pickup truck, but that would be US-focused. The mysterious electric pickup seen here is coming to Europe, as are the two SUVs flanking it.
Speaking of which, one of the two SUVs could be the Land Cruiser Se. We first saw the concept back in October 2023, and it looks as though a production version is inching closer. Toyota did bring the conceptual electric SUV to the event held in Belgium, and they must’ve had a good reason to showcase the Land Cruiser Se.
Your guess regarding the other SUV’s identity is as good as ours, but we know it’s a Toyota rather than a Lexus. A three-row electric SUV has been confirmed at the Georgetown, Kentucky plant, although it wouldn’t make sense to bring that truck all the way to Europe unless it’ll be assembled somewhere else.
Like the Urban Cruiser and the C-HR+, these three new Europe-bound electric vehicles will avoid the bZ branding. Toyota has pledged to stop using the “Beyond Zero” naming strategy for its EVs.
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Source: Toyota
